Zobacz książki o podobnej tematyce

Więcej informacji o How to Win Customers in the Digital World

• Dane szczegółowe
• Opis
• Ulubione w innej kategorii

Za ten zakup dostaniesz 168 punkty

Opis

Providing a template for seizing the opportunities offfered by digital business technologies, this book presents six real-life cases to demonstrate both the power and risks involved. The authors - both experienced professionals in management education and telecommunications - introduce Total Action concepts and methodologies - where every activity inside the organization is directly relevant for its customers. Winners use these to make front-line people the point of decision making, to unlock information about customers, and to manage the fulfillment of their commitments. The result is a discovery tour of new management concepts that will help your business triumph in todays digital world.§From the reviews: "This book is mandatory reading for every manager and professional." - Thomas Middelhoff, Chairman & CEO Bertelsmann AG; "This is a powerful and straightforward starting point for all managers and organizations seeking to master the new frontiers of business." A.-W. Scheer, Chairman of the Supervisory Board IDS Scheer AG

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Business & management Management & management techniques

• Pełny tytuł: How to Win Customers in the Digital World
• Podtytuł: Total Action or Fatal Inaction
• Autor: Peter Vervest, Al Dunn
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 250
• EAN: 9783642630651
• ISBN: 3642630650
• ID: 07138443
• Wydawca: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
• Waga: 427 g
• Wymiary: 235 × 155 × 16 mm
• Data wydania: 09. September 2012

Ulubione w innej kategorii

---

---

---