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Opis

"Inside the BBC and CNN" provides a unique insight into two of the world's best-known media organizations, during a period of great change and new challenges. Drawing on intensive research carried out among senior managers in both organizations, the study explores the beliefs and attitudes that shape management priorities and broadcasting policy. It also examines how each organization's distinct cultural beliefs - about broadcasting's fundamental purpose, about the nature of competition, and about the relationship between competition and quality - have laid the foundations for their current and past success, but may now threaten to limit their ability to respond to the unprecedented changes underway in the world's media landscape.

Szczegóły książki

Kategoria Książki po angielsku Society & social sciences Sociology & anthropology Sociology

• Pełny tytuł: Inside the BBC and CNN
• Autor: Kung-Shankleman
• Język: Angielski
• Oprawa: Twarda
• Liczba stron: 256
• EAN: 9780415213219
• ISBN: 9780415213219
• ID: 06697929
• Wydawca: Taylor & Francis Ltd
• Waga: 498 g
• Wymiary: 234 × 156 × 16 mm
• Data wydania: 27. July 2000

Ulubione w innej kategorii

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