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• Dane szczegółowe
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• Ulubione w innej kategorii

Opis

A comprehensive introduction to International Business from authors at the forefront of research in international and strategic management. Taking a regional approach, this text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies the EU, the US and Japan as well as emerging markets in world trade, such as Brazil, India and China. The book also integrates analysis of the competitive environment and the internal resources of the firm to provide a strategic view of international business. The book is written for students on undergraduate and postgraduate degree programmes in business, or business-related disciplines.

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Business & management International business

• Pełny tytuł: International Business
• Autor: Alan Rugman
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 800
• EAN: 9780273760979
• ISBN: 0273760971
• ID: 01200830
• Wydawca: PEARSON Education Limited
• Waga: 1482 g
• Wymiary: 194 × 265 × 28 mm
• Data wydania: 10. May 2012

Ulubione w innej kategorii

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