Kod: 02103298
"Kiss & Sell: Writing for Advertising (Redesigned & Rekissed)" is an exploration of all aspects of copywriting. The book discusses different subjects and media, from print and broadcast to interactive media, as well as tactics and ... więcej
Wpisz swój adres e-mail, aby otrzymać od nas powiadomienie,
gdy książka będzie dostępna. Proste, prawda?
"Kiss & Sell: Writing for Advertising (Redesigned & Rekissed)" is an exploration of all aspects of copywriting. The book discusses different subjects and media, from print and broadcast to interactive media, as well as tactics and strategies employed by copywriters. The text is supported by insightful interviews with leading practitioners and a wide variety of some of the most successful advertising copy ever produced. "Kiss & Sell" does not judge the work it uses to illustrate its various points. There are no right and wrong examples. Instead, the book helps students as well as professionals to distinguish between their tastes or preferences and an objective or critical reading of the examples.
Kategoria Książki po angielsku Economics, finance, business & management Business & management Sales & marketing
Od roku 2008 obsłużyliśmy wielu miłośników książek, ale dla nas każdy był tym wyjątkowym.
Copyright! ©2008-24 libristo.pl Wszelkie prawa zastrzeżonePrywatnieCookies
Dobre na wszystkich stronach
Koszyk ( pusty )