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Opis

"The value of Managing Outside Pressure is that, not only is it a handbook on issues identification and issues management, but it provokes thoughts about the evolution into reputation management." --C.A.J. Herkstroter, Chairman of the Committee of Managing Directors of the Royal Dutch/Shell Group of Companies "We have learned a that a company needs to establish and promote a dialogue with all its stakeholders. In brief: you can only realize what you can communicate. Against this background, I find this book to be very helpful in identifying and assessing issues that have the potential to develop into corporate crises." --Jurgen Dorman, CEO of Hoechst Corporation "You dona t have to be a giant like Nike, Shell or Texaco to come unstuck as campaigners spotlight your real (or perceived) corporate weakness. Winter and Steger provide excellent advice on how to predict and manage external pressures. Remember, though, the real trick is to use such pressures to drive internal change." --John Elkington, Chairman, SustaiAbility; author, Cannibals with Forks: The triple bottom line of 21st century business "Brand and reputation are ever more important for value creation. Matthias Winter and Ulrich Steger launch a powerful new tool to manage reputation. It arms managers with a smart detector for potential public sparks or powder kegs. It offers options to keep them safely apart and rather design win--win solutions." --Claude Fussler, Vice--President for the Environment, Dow Europe

Szczegóły książki

Kategoria Książki po angielsku Society & social sciences Politics & government Political activism

• Pełny tytuł: Managing Outside Pressure
• Podtytuł: Strategies for Preventing Corporate Disasters
• Autor: Matthias Winter, Ulrich Steger
• Język: Angielski
• Oprawa: Twarda
• Liczba stron: 268
• EAN: 9780471979333
• ISBN: 0471979333
• ID: 04895280
• Wydawca: John Wiley & Sons Inc
• Waga: 574 g
• Wymiary: 243 × 163 × 21 mm
• Data wydania: 25. June 1998

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