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Więcej informacji o Marketing Nonprofit Programs and Services: Proven & Practical Strategies to get more Customers, Members & Donors

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Opis

The most helpful blend of theory and nuts-and-bolts practice I've seen. - William E. Cameron, director, Philadelphia YMCA Management Resource CenterBrings together in one volume the best concepts and methods to attract and satisfy customers, communicate an organization's message distinctly and effectively, and solve membership and program enrollment and retention problems. Focusing on how to get more customers, consumers, and volunteers, Herron shows how to evaluate the effectiveness of promotion efforts, and weighs the comparative advantages of various advertising and promotion media. A 15-point checklist for developing marketing strategy spells out the essential steps for finer marketing performance.

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Business & management Management & management techniques

• Pełny tytuł: Marketing Nonprofit Programs and Services: Proven & Practical Strategies to get more Customers, Members & Donors
• Autor: Douglas B. Herron
• Język: Angielski
• Oprawa: Twarda
• Liczba stron: 304
• EAN: 9780787903268
• ISBN: 0787903264
• ID: 04919846
• Wydawca: John Wiley & Sons Inc
• Waga: 624 g
• Wymiary: 232 × 154 × 26 mm
• Data wydania: 22. October 1996

Ulubione w innej kategorii

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