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Opis

Two terms, narrative and innovation, were brought together in an interdisciplinary and interactive conference in Karlsruhe, Germany, in 2010. The intention was to offer a forum for the development of an interpretive approach towards business administration, strategic management, and entrepreneurship, by introducing instruments of semiotics, linguistics, narratology, and others. This compilation therefore offers a comprehensive overview of scientific and industrial perspectives beyond the mainstreams. The target groups are academic people and practitioners who search for fresh ideas and new combinations of thoughts.

Szczegóły książki

Kategoria Książki po angielsku Society & social sciences

• Pełny tytuł: Narrative and Innovation
• Podtytuł: New ideas for business administration, strategic management and entrepreneurship
• Autor: Andreas P. Müller, Lutz Becker
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 275
• EAN: 9783658013745
• ISBN: 3658013745
• ID: 01688379
• Wydawca: Springer Fachmedien Wiesbaden
• Waga: 364 g
• Wymiary: 210 × 148 × 15 mm
• Data wydania: 06. February 2013

Ulubione w innej kategorii

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