Kod: 04348744
Learn how to make pricing decisions that will maximize a firm's profits by creating and capturing customers with "Pricing Strategy: Setting Price Levels, Managing Price Discounts and Establishing Price Structures, International Ed ... więcej
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Learn how to make pricing decisions that will maximize a firm's profits by creating and capturing customers with "Pricing Strategy: Setting Price Levels, Managing Price Discounts and Establishing Price Structures, International Edition". Written by recognized pricing thought leader and principal of a successful pricing firm, Tim J. Smith, this comprehensive book emphasizes the stakeholder's importance in making decisions, while highlighting key trade-offs to consider when choosing between opposing outcomes. In this book's balanced presentation of quantitative instruction and qualitative concepts, learn more about the influences that should guide your decision making.
Kategoria Książki po angielsku Economics, finance, business & management Business & management Management & management techniques
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