Kod: 03012081
The Routledge Companion to Ethnic Marketing brings together the latest cutting-edge research from ethnic marketings thought leaders across the world. Each chapter covers a key theme, reflecting the increasing diversity of the late ... więcej
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The Routledge Companion to Ethnic Marketing brings together the latest cutting-edge research from ethnic marketings thought leaders across the world. Each chapter covers a key theme, reflecting the increasing diversity of the latest research, including ethnic consumer shopping behaviour, religiosity, parenting, differing attitudes to materialism, acculturation and targeting. The result is a solid framework and a comprehensive reference point for consumer researchers, students and practitioners.
Kategoria Książki po angielsku Economics, finance, business & management Business & management Business ethics & social responsibility
1236.34 zł
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