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Opis

We live in the age of algorithms and big data. But what happens when number crunching fails to solve a company's problems? Christian Madsbjerg argues that many of today's biggest success stories stem not from "quant" thinking, but rather from a company's deep, nuanced engagement with the culture, language, and history of its customers. Madsbjerg calls this technique "sensemaking," and through captivating stories, he illustrates how business leaders, entrepreneurs, and individuals can use human science tools to innovate and find solutions to their thorniest problems. In a time when liberal arts graduates fear for their prospects in a data-obsessed economy, SENSEMAKING is a welcome, transformative vision for business and success in the twenty-first century.

Szczegóły książki

Kategoria Książki po angielsku Society & social sciences Psychology Cognition & cognitive psychology

• Pełny tytuł: Sensemaking
• Autor: Christian Madsbjerg
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 240
• EAN: 9781408708378
• ISBN: 9781408708378
• ID: 14487451
• Wydawca: Little, Brown Book Group
• Waga: 404 g
• Wymiary: 154 × 233 × 24 mm
• Data wydania: 21. March 2017

Ulubione w innej kategorii

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