Zobacz książki o podobnej tematyce

Więcej informacji o Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investment

• Dane szczegółowe
• Opis
• Ulubione w innej kategorii

Za ten zakup dostaniesz 86 punkty

Opis

Thought leaders from the Rutgers Center for Management Development (CMD) reveal the digital marketing secrets that have helped Merck, J&J, and other top companies succeed §Strategic Digital Marketing introduces several new frameworks for understanding, applying, and implementing digital marketing strategies within organizations. Using a running theme of ROI, Greenberg and Kates introduce digital strategy and provide a framework for transforming organizations to succeed in this digital world.§Offers groundbreaking digital marketing strategies that have been developed and honed over the last several years at Rutgers by training executives from some of the world's leading brands-helping marketing professionals improve their efforts and drive sales §Includes clearly defined and easy-to-use tools that help readers determine the ROI of their efforts §CMD was featured as an organization on the cutting-edge of digital marketing by The New York Times, and it won the prestigious Making a Difference award by ASTD

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Business & management Management & management techniques

• Pełny tytuł: Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investment
• Autor: Eric Greenberg
• Język: Angielski
• Oprawa: Twarda
• Liczba stron: 368
• EAN: 9780071819503
• ISBN: 0071819509
• ID: 01321329
• Wydawca: McGraw-Hill Education - Europe
• Waga: 668 g
• Wymiary: 158 × 236 × 31 mm
• Data wydania: 16. August 2013

Ulubione w innej kategorii

---

---

---