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Opis

This highly popular introduction to strategic management has now been revised to take account of the latest developments in the field. * New edition of a highly popular introduction to strategic management. * Provides a clear framework for understanding the issues in corporate strategy, supported by current case examples. * Revised to take account of the latest development in the field. * Now features twelve new cases. * Includes new chapters on issues relating to the resource--based view of the firm, innovation, learning, and the 'new economy'. * Includes a new concluding chapter looking at present and future issues in strategic management. * Continues to combine the latest management concepts with and emphasis on current business applications and implementation.

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Business & management Management & management techniques

• Pełny tytuł: Strategic Management 2e
• Autor: Paul Dobson, Ken Starkey, John Richards
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 264
• EAN: 9781405111812
• ISBN: 140511181X
• ID: 04954169
• Wydawca: John Wiley and Sons Ltd
• Waga: 486 g
• Wymiary: 246 × 173 × 19 mm
• Data wydania: 11. March 2004

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