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Więcej informacji o Strategic Trade Credit

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Opis

This study explores the economic importance of trade credit (TC) and the contribution it makes as a competitive device that adds value to companies. It uses empirical models of the determinants of TC decisions to investigate ways in which TC can be used strategically to gain/maintain competitive advantage. TC constitutes one of the biggest assets firms are likely to have and thus TC management is a very important function in businesses. TC management is often considered as a short-term issue. However, this analysis contents that, if given the importance it deserves, TC management can be an important factor in corporate strategy and if used pro- actively can be a potential for competitive advantage. TC can be used strategically as a marketing tool to attract new/large customers and build a long-term relationship with them, gain greater market share, create cost and operating efficiencies and enhance corporate image. This thus study explores the contribution TC makes as a competitive tool to add value to firms.

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Finance & accounting Accounting

• Pełny tytuł: Strategic Trade Credit
• Podtytuł: AN EMPIRICAL STUDY
• Autor: Salima Yassia Paul
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 356
• EAN: 9783639229721
• ISBN: 363922972X
• ID: 06830736
• Wydawca: VDM Verlag
• Waga: 522 g
• Wymiary: 229 × 152 × 20 mm
• Data wydania: 19. January 2010

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