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Opis

The book focuses on the special nature of winning significant business in competitive markets in pitches involving several formal stages. It will: - Review the essential processes of making complex sales and the role of core techniques of persuasion - Show how to handle initial contacts and meetings and obtain a clear brief regarding customer/client needs - Demonstrate the process of analysing client needs and putting clear and persuasive proposal documents in writing Sunday: What is a pitch? Monday: Initial contact Tuesday: Planning a powerful response Wednesday: Putting proposals in writing Thursday: Preparing a formal presentational pitch Friday: Making the presentation Saturday: Follow-up action and the power of persistence

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Business & management Management & management techniques

• Pełny tytuł: Successful Pitching For Business In A Week: Teach Yourself
• Autor: Patrick Forsyth
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 128
• EAN: 9781444184013
• ISBN: 1444184016
• ID: 01233709
• Wydawca: John Murray Press
• Waga: 128 g
• Wymiary: 198 × 132 × 10 mm
• Data wydania: 22. February 2013

Ulubione w innej kategorii

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