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Opis

The Business Environment of Europe is the first textbook to provide a complete overview of Europe's business landscape, examining the region's diverse economies and government policies within historical, political and cultural contexts. This well-researched text examines the EU and select European nations, and leads students to a full understanding of the structure and dynamics of specific industries, the impact of globalization on European companies, and the future challenges facing the region's business environment. Numerous tables, maps, figures, case studies and suggestions for further reading support students with little background knowledge of the subject, and lead them to total mastery of the material. Ideal for business students seeking background on the historical and cultural foundations of European business, and international studies students seeking specific information on European governments, policies and economics, this textbook provides a comprehensive and interdisciplinary overview of the subject.

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Business & management International business

• Pełny tytuł: Business Environment of Europe
• Autor: Terrence R. Guay
• Język: Angielski
• Oprawa: Twarda
• Liczba stron: 366
• EAN: 9780521872478
• ISBN: 0521872472
• ID: 02212008
• Wydawca: Cambridge University Press
• Waga: 870 g
• Wymiary: 253 × 178 × 20 mm
• Data wydania: 12. June 2014

Ulubione w innej kategorii

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