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Book synopsis

Drawing on the twelve core disciplines of business, including business law, economics, marketing and finance, this fourth edition of the hugely successful The 30 Day MBA shows you to use key business concepts and tools to assess business decisions and implement strategy. Now with a new concept for each chapter - including crowdfunding, digital marketing, business incubators and the 80/20 principle - it also provides coverage of the key optional modules: Mergers and Acquisitions and International Business. New case studies include Volkswagen Group China, Google in China, IKEA, Meraki, Ocado, Ford, IBM and McDonalds among others. Including a range of free online resources that enable you to revise and test your knowledge, this bestselling classroom-free guide is brimming with models, international case studies and practical applications of key theories, placing MBA skills within reach of all professionals and students.

Book details

Book category Books in English Society & social sciences Education Study & learning skills: general

• Full title: 30 Day MBA
• Subtitle: Your Fast Track Guide to Business Success
• Author: Colin Barrow
• Language: English
• Binding: Paperback
• Number of pages: 320
• EAN: 9780749475000
• ISBN: 0749475005
• ID: 09480995
• Publisher: Kogan Page
• Weight: 522 g
• Dimensions: 234 × 156 × 19 mm
• Date of publishing: 03. January 2016

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