Code: 04281856
The most accessible introduction to the central ideas of business and management, which explains key concepts for managers, entrepreneurs and students of business. Includes ideas such as adhocracy, diversification, the long tail a ... more
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The most accessible introduction to the central ideas of business and management, which explains key concepts for managers, entrepreneurs and students of business. Includes ideas such as adhocracy, diversification, the long tail and corporate governance. With a glossary of business terms and acronyms.
Book category Books in English Economics, finance, business & management Business & management Management & management techniques
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