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Book synopsis

Excerpt from Ads and Sales: A Study of Advertising and Selling From the Standpoint of the New Principles, of Scientific Management This book is the first attempt, as far as I know, to apply the principles of Scientific Management to the problems of Sales and Advertising. It was begun as a series of addresses, delivered to various Ad Clubs and Chambers of Commerce in the Eastern States; and it is herewith developed into book form at the request of several of these organizations. This fact - that it was prepared largely for friends - will account for the frank and personal nature of the book. The criticisms that are made here are made good-humoredly, and with no purpose of belittling what has already been accomplished. Certainly I do not believe that Salesmen and Ad Men are less efficient than bankers, lawyers, doctors, professors, or any other species of professional men; but within the last few years new methods and higher standards have been brought to light. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.

Book details

Book category Books in English Economics, finance, business & management Business & management Sales & marketing

• Full title: Ads and Sales
• Subtitle: A Study of Advertising and Selling from the Standpoint of the New Principles, of Scientific Management (Classic Reprint)
• Author: Herbert N. Casson
• Language: English
• Binding: Paperback
• Number of pages: 182
• EAN: 9781330461204
• ISBN: 9781330461204
• ID: 09439220
• Publisher: Forgotten Books
• Weight: 249 g
• Dimensions: 229 × 152 × 10 mm
• Date of publishing: 02. June 2015

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