Code: 04384890
Idea generation is arguably the most vital part of the advertising process - and can be the most demanding. This book provides an essential introduction to the process of generating creative advertising ideas and concepts, and loo ... more
Enter your e-mail address and once book will be available,
we will send you a message. It's that simple.
You get 94 loyalty points
Idea generation is arguably the most vital part of the advertising process - and can be the most demanding. This book provides an essential introduction to the process of generating creative advertising ideas and concepts, and looks at the various obstacles that can stop ideas from forming - before exploring in detail a range of effective ways to break through creative blocks. Ideation examines different ways of visualizing and communicating ideas, explores key approaches used by international and memorable advertising campaigns and details a vast range of methods that you can use for generating your own creative ideas.
160.87 zł
Since 2008, we have served long line of book lovers, but each of them was always on the first place.
Copyright! ©2008-24 libristo.pl All rights reservedPrivacyPoučení o cookies
You & Books. All covered.
Shopping cart ( Empty )
You are here: