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Book synopsis

The author of this work leads the reader step by step through the change management process. He describes the change management process using a unique "double loop" model and uses this to clarify processes which can otherwise appear intimidating, such as environmental scanning, direction setting, change planning, implementation and sustaining activities. A "Change in Action" section uses case studies to show how real organizations have risen to the challenge of sustaining on going innovation.

Book details

Book category Books in English Economics, finance, business & management Business & management Management & management techniques

• Full title: Becoming Dynamic
• Subtitle: Creating and Sustaining the Dynamic Organisation
• Author: David Jackson
• Language: English
• Binding: Hardback
• Number of pages: 232
• EAN: 9780333735411
• ISBN: 0333735412
• ID: 04598496
• Publisher: PALGRAVE MACMILLAN
• Weight: 520 g
• Dimensions: 216 × 140 × 18 mm
• Date of publishing: 11. May 2000

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