Code: 11120767
Blue Ocean Strategy
by W. Chan Kim, Renee Mauborgne
In a book that challenges the typical entrepreneurial strategy, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a sh ... more
- Language:
English - Number of pages: 6
- ISBN-13: 9781596590687
Publisher: Gildan Audio, 2006
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Title synopsis
In a book that challenges the typical entrepreneurial strategy, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans": untapped new market spaces ripe for growth.
Title details
- Full title: Blue Ocean Strategy
- Subtitle: How to Create Uncontested Market Soce and Make the Competition Irrelevant
- Author: W. Chan Kim, Renee Mauborgne
- Language: English
- Number of pages: 6
- EAN: 9781596590687
- ID: 11120767
- Publisher: Gildan Audio
- Weight: 181 g
- Dimensions: 152 × 133 × 32 mm
- Date of publishing: 25. September 2006
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