You might also like

More about Branca

• Book details
• Synopsis
• Trending among others

You get 94 loyalty points

Book synopsis

Ever since it was founded in 1845, the Fratelli Branca Distillerie company has maintained a solid foothold in both domestic and international markets. Its unmistakable, bitter-tasting liqueur quickly became legendary with its combination of herbs and roots sourced from all over the world. The pioneering secret recipe, which is left to brew in oak barrels for over a year, soon made history under the name Fernet-Branca. Today the company continues to have its base in Milan, but exports its entire range worldwide thanks to a string of winning advertising campaigns, some of which have entered design and poster history in over a century of creative publicity. This book covers 170 years of the company's life through a richly illustrated historical account that documents the continued rise of the brand, and includes many of the more successful advertising campaigns, offering a handsome collector's album of historical coverage and archive material, including reproductions of poster-art and sketches from the 1960s and 1980s.

Book details

Book category Books in English Lifestyle, sport & leisure Cookery / food & drink etc Beverages

• Full title: Branca
• Subtitle: A Spirited Italian Icon
• Author: di Romanico
• Language: English
• Binding: Hardback
• Number of pages: 192
• EAN: 9780847847327
• ISBN: 0847847322
• ID: 09292511
• Publisher: Rizzoli International Publications
• Weight: 1126 g
• Dimensions: 231 × 291 × 24 mm
• Date of publishing: 03. November 2015

Trending among others

---

---

---