Code: 14494172
Brandfather
by John Murphy
Inventor of the Branding Industry. The inside story from the man who invented branding. John Murphy has penned the story of his successful career, during which he identified the process of branding a word first coined and used by ... more
- Language:
English - Binding: Paperback
- Number of pages: 200
Publisher: BOOK GUILD LIMITED, 2017
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Book synopsis
Inventor of the Branding Industry. The inside story from the man who invented branding. John Murphy has penned the story of his successful career, during which he identified the process of branding a word first coined and used by his company. Johns company specialised in trademark law, packaging and corporate identity design, brand valuation and brand consultancy.
Book details
Book category Books in English Biography & True Stories Biography: general Biography: business & industry
- Full title: Brandfather
- Subtitle: The Man Who Invented Branding
- Author: John Murphy
- Language: English
- Binding: Paperback
- Number of pages: 200
- EAN: 9781911320357
- ISBN: 9781911320357
- ID: 14494172
- Publisher: BOOK GUILD LIMITED
- Weight: 296 g
- Dimensions: 156 × 234 × 11 mm
- Date of publishing: 26. January 2017
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