Code: 01379929

Brandwashed

Name: Brandwashed
Brand: Random House
SKU: 01379929
Availability: OutOfStock

by Martin Lindstrom

Language: English
Binding: Hardback
Number of pages: 304
Publisher: Random House, 2011
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Book synopsis

Brand New Book with Free Worldwide Delivery. Not since the 1957 bestselling classic The Hidden Persuaders has a book so nakedly exposed the the best-kept secrets of how companies manipulate, seduce, and dupe us into buying their brands and products. Here, bestselling author and marketing guru Martin Lindstrom pulls back the curtain on all the psychological tricks and machinations companies employ today to obscure the truth, manipulate our minds, and persuade

Book details

Full title: Brandwashed
Subtitle: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
Author: Martin Lindstrom
Language: English
Binding: Hardback
Number of pages: 304
EAN: 9780307956323
ISBN: 0307956326
ID: 01379929
Publisher: Random House
Weight: 380 g
Dimensions: 233 × 156 × 25 mm
Date of publishing: 02. September 2011