Code: 11537151
Building, Leading, and Managing Strategic Alliances: How to Work Effectively and Profitably with Partner Companies
by Fred A. Kuglin, Jeff Hook
This timely book illustrates five types of strategic alliances and how to structure them to achieve the goals of the component companies. Drawing from industries such as communications, healthcare, appliances, and defense, the boo ... more
- Language:
English - Binding: Paperback
- Number of pages: 272
Publisher: Amacom Books, 2007
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Book synopsis
This timely book illustrates five types of strategic alliances and how to structure them to achieve the goals of the component companies. Drawing from industries such as communications, healthcare, appliances, and defense, the book is an essential resource for companies considering strategic alliances.
Book details
- Full title: Building, Leading, and Managing Strategic Alliances: How to Work Effectively and Profitably with Partner Companies
- Author: Fred A. Kuglin, Jeff Hook
- Language: English
- Binding: Paperback
- Number of pages: 272
- EAN: 9780814474716
- ISBN: 0814474713
- ID: 11537151
- Publisher: Amacom Books
- Weight: 431 g
- Dimensions: 229 × 152 × 17 mm
- Date of publishing: January 2007
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