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Book synopsis

Fast track route to rock-solid business plansCovers key areas of business planning from understanding why a plan is necessary and what issues it should address to compiling the plan and using it to direct the business and ensure goals are met.Includes the low-down on key planning aids such as swot analysis, the Boston and Ansoff matrices, and practical examples and advice drawn from banks and accounting firms as well as business practitioners and gurus such as Philip KotlerIncludes a glossary of key concepts and a comprehensive resources guide

Book details

Book category Books in English Economics, finance, business & management Business & management Business strategy

• Full title: Business Planning
• Author: Patrick Forsyth
• Language: English
• Binding: Paperback
• Number of pages: 128
• EAN: 9781841123158
• ISBN: 1841123153
• ID: 05094632
• Publisher: John Wiley and Sons Ltd
• Weight: 130 g
• Dimensions: 176 × 125 × 8 mm
• Date of publishing: 10. January 2002

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