Code: 12050950
Buying in: The Secret Dialogue Between What We Buy and Who We Are
by Rob Walker
A "New York Times" Consumed columnist looks at the convergence of marketing and culture in contemporary life. Using profiles of brands old and new, he demonstrates the ways in which buyers adopt products, not just as consumer choi ... more
- Language:
English - Binding: Hardback
- Number of pages: 291
Publisher: Random House Inc, 2008
- More about this
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Book synopsis
A "New York Times" Consumed columnist looks at the convergence of marketing and culture in contemporary life. Using profiles of brands old and new, he demonstrates the ways in which buyers adopt products, not just as consumer choices, but as conscious expressions of their identities.
Book details
- Full title: Buying in: The Secret Dialogue Between What We Buy and Who We Are
- Author: Rob Walker
- Language: English
- Binding: Hardback
- Number of pages: 291
- EAN: 9781400063918
- ISBN: 1400063914
- ID: 12050950
- Publisher: Random House Inc
- Weight: 544 g
- Dimensions: 236 × 163 × 27 mm
- Date of publishing: June 2008
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