Code: 04287303
The results of a highly ambitious research project that used the very latest brain-scanning technology to reveal what really goes on in our heads when we see an advertisement, hear a marketing slogan, taste rival brands or watch a ... more
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The results of a highly ambitious research project that used the very latest brain-scanning technology to reveal what really goes on in our heads when we see an advertisement, hear a marketing slogan, taste rival brands or watch a show sponsored by a major company.
Book category Books in English Society & social sciences Society & culture: general Media studies
56 zł
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