From Categories to Categorization / Libristo.pl
From Categories to Categorization

Code: 15453273

From Categories to Categorization

This volume brings together some of the world's leading scholars of market categorization. Together, their contributions depict categorization as both a cognitive and a social process, tightly connected to actors involved, their s ... more

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Book synopsis

This volume brings together some of the world's leading scholars of market categorization. Together, their contributions depict categorization as both a cognitive and a social process, tightly connected to actors involved, their specific acts, the entity being categorized, and the context and timing which inform these activities.

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Book category Books in English Economics, finance, business & management Business & management Management & management techniques

951.51 zł

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