Code: 02405282
Celebration Capitalism and the Olympic Games
by Jules Boykoff
The Olympic Games have become the world's greatest media and marketing event--a global celebration of exceptional athletics gilded with corporate cash. Huge corporations vie for association with the "Olympic Image" in the hope of ... more
- Language:
English - Binding: Hardback
- Number of pages: 174
Publisher: Taylor & Francis Ltd, 2013
- More about this
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Book synopsis
The Olympic Games have become the world's greatest media and marketing event--a global celebration of exceptional athletics gilded with corporate cash. Huge corporations vie for association with the "Olympic Image" in the hope of gaining a worldwide mar
Book details
Book category Books in English Earth sciences, geography, environment, planning Geography
839.15 zł
- Full title: Celebration Capitalism and the Olympic Games
- Author: Jules Boykoff
- Language: English
- Binding: Hardback
- Number of pages: 174
- EAN: 9780415821971
- ISBN: 0415821975
- ID: 02405282
- Publisher: Taylor & Francis Ltd
- Weight: 412 g
- Dimensions: 236 × 170 × 15 mm
- Date of publishing: 11. July 2013
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