Code: 16217332
Change Marketing
by Brett House
This book examines just how hard it is for companies to deliver the experience customers are expecting and offers a strategy and method to help businesses incorporate a unified- customer strategy into their key business objectives ... more
- Language:
English - Binding: Paperback
- Number of pages: 240
Publisher: De Gruyter, 2021
- More about this
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More about Change Marketing
Book synopsis
This book examines just how hard it is for companies to deliver the experience customers are expecting and offers a strategy and method to help businesses incorporate a unified- customer strategy into their key business objectives, product strategies, a
Book details
- Full title: Change Marketing
- Subtitle: Analytics Strategies for Building a Customer-First Company
- Author: Brett House
- Language: English
- Binding: Paperback
- Number of pages: 240
- EAN: 9781501515187
- ISBN: 1501515187
- ID: 16217332
- Publisher: De Gruyter
- Dimensions: 230 × 155 mm
- Date of publishing: 30. October 2021
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