Communicating in Crisis / Libristo.pl
Communicating in Crisis

Code: 06318530

Communicating in Crisis

by Jean-Michel Guillery

A concise theoretical formulation and a practical guide to managing the crises that corporate and other enterprises inevitably face. Using case studies and examples, it discusses how to prevent and cope with full-scale, uncontaina ... more


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Book synopsis

A concise theoretical formulation and a practical guide to managing the crises that corporate and other enterprises inevitably face. Using case studies and examples, it discusses how to prevent and cope with full-scale, uncontainable disasters and corporate relations fiascoes.

Book details

Book category Books in English Economics, finance, business & management Business & management Sales & marketing

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