Consumer Behavior / Libristo.pl
Consumer Behavior

Code: 06552827

Consumer Behavior

by Michael Solomon

For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experience ... more


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Book synopsis

For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences.

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Book category Books in English Economics, finance, business & management Business & management Sales & marketing


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