Code: 09044042
Consumer Behavior
by Michael R. Solomon
Using a lively writing style, examples that relate directly to students as consumers, and "cutting-edge" research, this critical examination of marketing practices - explains why people buy things and how products, services, and c ... more
- Language:
English - Binding: Hardback
- Number of pages: 682
Publisher: Pearson Education, 1995
- More about this
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More about Consumer Behavior
Book synopsis
Using a lively writing style, examples that relate directly to students as consumers, and "cutting-edge" research, this critical examination of marketing practices - explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience.
Book details
Book category Books in English Society & social sciences Society & culture: general Social issues & processes
- Full title: Consumer Behavior
- Author: Michael R. Solomon
- Language: English
- Binding: Hardback
- Number of pages: 682
- EAN: 9780133657685
- ISBN: 9780133657685
- ID: 09044042
- Publisher: Pearson Education
- Weight: 1419 g
- Dimensions: 263 × 210 × 32 mm
- Date of publishing: 17. August 1995
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