Code: 02231149
Corporate Reputation
by Angel Alloza
Reputation is a strategic asset for all companies. Businesses with a good reputation are able to stand out, attracting the attention of investors and retaining the loyalty of customers and employees. "Reputation" can be somewhat o ... more
- Language:
English - Binding: Paperback
- Number of pages: 354
Publisher: LID Editorial Empresarial, 2014
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93.91 zł
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Book synopsis
Reputation is a strategic asset for all companies. Businesses with a good reputation are able to stand out, attracting the attention of investors and retaining the loyalty of customers and employees. "Reputation" can be somewhat of a vague form, but this book provides measurement tools and models for rigorous management of a company's reputation. Written by three leading practitioners and thinkers, this is a definitive and modern handbook to help companies and executives manage their corporate reputation and brand in today's highly competitive marketplace.
Book details
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
93.91 zł
- Full title: Corporate Reputation
- Author: Angel Alloza
- Language: English
- Binding: Paperback
- Number of pages: 354
- EAN: 9788483567975
- ISBN: 8483567970
- ID: 02231149
- Publisher: LID Editorial Empresarial
- Weight: 754 g
- Dimensions: 236 × 157 × 29 mm
- Date of publishing: 28. February 2014
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