Code: 12493066

Creative Strategy in Direct & Interactive Marketing (Fourth Edition)

Name: Creative Strategy in Direct & Interactive Marketing (Fourth Edition)
Brand: RACOM BOOKS
SKU: 12493066
Price: 228.67 PLN
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by Susan K. Jones

Language: English
Binding: Paperback
Number of pages: 421
Publisher: RACOM BOOKS, 2011
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More about Creative Strategy in Direct & Interactive Marketing (Fourth Edition)

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Book synopsis

This is the classic primer on how to make the creative plan fit into and support the marketing plan, and develop creative ideas that are strategically accurate and tactically effective. And, in this time of multiplying media forms, the author shows how to develop creative plans, strategies, and ideas that integrate different media forms and platforms that create more effective and more profitable marketing communications programs. This book is a great classroom text for upper-level undergraduate marketing and creative courses and a great hands-on reference for day-to-day executives wanting to manage their marketing communications programs more effectively.

Book details

228.67 zł

Full title: Creative Strategy in Direct & Interactive Marketing (Fourth Edition)
Author: Susan K. Jones
Language: English
Binding: Paperback
Number of pages: 421
EAN: 9781933199313
ISBN: 1933199318
ID: 12493066
Publisher: RACOM BOOKS
Weight: 862 g
Dimensions: 231 × 183 × 28 mm
Date of publishing: August 2011