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Book synopsis

Re-imagine your business for the age of e-Commerce When you walk through the door of a high-street bookshop, are they able to re-arrange the entire store to reflect your preferences? Amazon can. Since the dawn of mass production, the people who make things have communicated with their customers only indirectly, and it shows. Products lack the personal stamp of the people who buy them. The internet age has given companies the means to communicate more directly with their customers and to incorporate their ideas in the design, manufacture and pricing. The custom enterprise has been born. Custom Enterprise.com outlines the concepts of customized communication, products and pricing and explains tools like online auctions, user generated content, mass customization and online market research, and looks at those companies which have been customization pioneers.

Book details

Book category Books in English Economics, finance, business & management Business & management E-commerce: business aspects

• Full title: Custom Enterprise.com
• Subtitle: Every Message. Every Product. Every Price
• Author: Gaby Wiegran, Hardy Koth
• Language: English
• Binding: Paperback
• Number of pages: 240
• EAN: 9780273649199
• ISBN: 0273649191
• ID: 04565274
• Publisher: PEARSON Education Limited
• Weight: 458 g
• Dimensions: 210 × 170 × 19 mm
• Date of publishing: 19. April 2000

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