Code: 01948420
Der Kunde - das unbekannte Wesen
by Günter Hofbauer, Karoline Dürr, Günter Hofbauer
Welche psychologischen und soziologischen Faktoren beeinflussen das Kaufverhalten des Kunden? Wie kann man als Unternehmen dieses Wissen gezielt nutzen? Die Autoren bieten einen Einblick in den Kaufentscheidungsprozess und wenden ... more
- Language:
German - Binding: Paperback
- Number of pages: 186
Publisher: uni-edition, 2011
- More about this
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Book synopsis
Welche psychologischen und soziologischen Faktoren beeinflussen das Kaufverhalten des Kunden? Wie kann man als Unternehmen dieses Wissen gezielt nutzen? Die Autoren bieten einen Einblick in den Kaufentscheidungsprozess und wenden sich an alle, die erfolgreich verkaufen möchten!
Book details
Book category Books in German Sozialwissenschaften, Recht, Wirtschaft Wirtschaft Werbung, Marketing
- Full title: Der Kunde - das unbekannte Wesen
- Subtitle: Psychologische und soziologische Einflüsse auf die Kaufentscheidung
- Author: Günter Hofbauer, Karoline Dürr, Günter Hofbauer
- Language: German
- Binding: Paperback
- Number of pages: 186
- EAN: 9783942171199
- ID: 01948420
- Publisher: uni-edition
- Weight: 258 g
- Date of publishing: 25. March 2011
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