Code: 06682584
Discourse of Advertising
by Guy Cook
This second edition addresses contemporary advertising in the context of current changes in communication. It is a comprehensive and invaluable reference guide to all aspects of the language of advertising.
- Language:
English - Binding: Hardback
- Number of pages: 272
Publisher: Taylor & Francis Ltd, 2001
- More about this
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Book synopsis
This second edition addresses contemporary advertising in the context of current changes in communication. It is a comprehensive and invaluable reference guide to all aspects of the language of advertising.
Book details
Book category Books in English Economics, finance, business & management Industry & industrial studies Media, information & communication industries
902.88 zł
- Full title: Discourse of Advertising
- Author: Guy Cook
- Language: English
- Binding: Hardback
- Number of pages: 272
- EAN: 9780415234542
- ISBN: 9780415234542
- ID: 06682584
- Publisher: Taylor & Francis Ltd
- Weight: 476 g
- Dimensions: 234 × 156 × 18 mm
- Date of publishing: 19. July 2001
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