Code: 16367171
Divining Desire: Focus Groups and the Culture of Consultation
by Liza Featherstone
An engaging, accessible history of the focus group, Featherstone's survey shows how the primary purpose of the focus group has shifted from determining what we want, to selling us things we don't. The focus group, over the course ... more
- Language:
English - Binding: Hardback
- Number of pages: 320
Publisher: OR Books, 2018
- More about this
108.36 zł
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Book synopsis
An engaging, accessible history of the focus group, Featherstone's survey shows how the primary purpose of the focus group has shifted from determining what we want, to selling us things we don't. The focus group, over the course of the last
Book details
108.36 zł
- Full title: Divining Desire: Focus Groups and the Culture of Consultation
- Author: Liza Featherstone
- Language: English
- Binding: Hardback
- Number of pages: 320
- EAN: 9781944869489
- ISBN: 1944869484
- ID: 16367171
- Publisher: OR Books
- Weight: 498 g
- Dimensions: 211 × 146 × 30 mm
- Date of publishing: 27. February 2018
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