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Book synopsis

Economics in Business is a concise, business focused book which illustrates how the ideas and perspectives of economics can help us make sense of the world in which we live. This book takes a business first approach and then applies the economic theory to the business world. Business models such as Porter's five-forces are used to explain the relevance of the theory to business life and the real problems faced by firms and managers. This highly accessible book takes a reader-centred approach, communicating complex ideas in a straightforward and easy to understand manner. The book is suitable for undergraduate students studying a one-semester business economics course as part of a business degree. The book will also be appropriate for DMS students and MBA modules in economics.

Book details

Book category Books in English Economics, finance, business & management Economics

• Full title: Economics for Business
• Author: Ian Worthington
• Language: English
• Binding: Paperback
• Number of pages: 560
• EAN: 9780273685609
• ISBN: 0273685600
• ID: 04048060
• Publisher: PEARSON Education Limited
• Weight: 1056 g
• Dimensions: 244 × 191 × 30 mm
• Date of publishing: 07. December 2004

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