Code: 15197031
Ein Marketingkonzept fuer Automobilrennsportveranstaltungen
by Michael Klein
Die Zielgruppe der Motorsportbesucher wird mit Hilfe umfangreicher Zuschauerbefragungen definiert und es werden deren Bedürfnisse ermittelt. Basierend auf diesen Ergebnissen entwickelt der Autor ein strategisches Konzept für die D ... more
- Language:
German - Binding: Paperback
- Number of pages: 198
Publisher: Peter Lang GmbH, Internationaler Verlag der Wissenschaften, 1989
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Book synopsis
Die Zielgruppe der Motorsportbesucher wird mit Hilfe umfangreicher Zuschauerbefragungen definiert und es werden deren Bedürfnisse ermittelt. Basierend auf diesen Ergebnissen entwickelt der Autor ein strategisches Konzept für die Durchführung von Automobilrennsportveranstaltungen und gibt Anregungen für konkrete Maßnahmen im Rahmen des Marketinginstrumentariums der Veranstalter der Rennen.
Book details
Book category Books in German Sozialwissenschaften, Recht, Wirtschaft Wirtschaft Management
227.76 zł
- Full title: Ein Marketingkonzept fuer Automobilrennsportveranstaltungen
- Author: Michael Klein
- Language: German
- Binding: Paperback
- Number of pages: 198
- EAN: 9783631418260
- ISBN: 3631418264
- ID: 15197031
- Publisher: Peter Lang GmbH, Internationaler Verlag der Wissenschaften
- Weight: 250 g
- Dimensions: 210 × 148 × 13 mm
- Date of publishing: 01. March 1989
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