Electronic Commerce / Libristo.pl
Electronic Commerce

Code: 04839107

Electronic Commerce

by Richard T Watson

This textbook provides a strategic marketing and managerial perspective of electronic commerce. The research of the four authors provides the basis for the book, allowing for first-hand experience, varied viewpoints, and relevance ... more

186.96 zł


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Book synopsis

This textbook provides a strategic marketing and managerial perspective of electronic commerce. The research of the four authors provides the basis for the book, allowing for first-hand experience, varied viewpoints, and relevance. Contents: 1) Electronic

Book details

Book category Books in English Economics, finance, business & management Business & management E-commerce: business aspects

186.96 zł

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