Code: 11013268
Provides an overview of the theory, practice and context of entrepreneurship and innovation at both the industry and firm level. This title provides students with a foundation of ideas and understandings designed to shape their th ... more
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Provides an overview of the theory, practice and context of entrepreneurship and innovation at both the industry and firm level. This title provides students with a foundation of ideas and understandings designed to shape their thinking and behaviour so as to appreciate the role of innovation and entrepreneurship in modern economies, and to recognise their own abilities in this regard.
Book category Books in English Economics, finance, business & management Business & management Business strategy
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