Code: 11045993
Essentials Of Health Care Marketing
by Eric N. Berkowitz
The healthcare industry continues to undergo enormous changes with new laws and policies, fresh innovations, and an increasingly educated health consumer. As such, healthcare administrators must be prepared to shift their strategi ... more
- Language:
English - Binding: Hardback
- Number of pages: 592
Publisher: Jones and Bartlett Publishers, 2016
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Book synopsis
The healthcare industry continues to undergo enormous changes with new laws and policies, fresh innovations, and an increasingly educated health consumer. As such, healthcare administrators must be prepared to shift their strategies in order to meet the de
Book details
Book category Books in English Medicine Medicine: general issues Health systems & services
- Full title: Essentials Of Health Care Marketing
- Author: Eric N. Berkowitz
- Language: English
- Binding: Hardback
- Number of pages: 592
- EAN: 9781284094312
- ISBN: 1284094316
- ID: 11045993
- Publisher: Jones and Bartlett Publishers
- Weight: 760 g
- Dimensions: 179 × 227 × 26 mm
- Date of publishing: 15. August 2016
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