Code: 09404342
Marketing is a philosophy, an attitude, a perspective, and a management orientation that stresses customer satisfaction. This book introduces the fundamentals upon which effective marketing strategies are based. It contains a chap ... more
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Marketing is a philosophy, an attitude, a perspective, and a management orientation that stresses customer satisfaction. This book introduces the fundamentals upon which effective marketing strategies are based. It contains a chapter on marketing planning, implantation and control. It is suitable for the marketing practitioners.
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
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