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Book synopsis

EXIT into a World of Powerful and Engaging Experiences showcases 38 projects drawn from Pico's vast portfolio of work from around the globe. Innovative and sometimes breathtaking in their ambition, these project 'case studies' represent the full spectrum of experiential marketing - including events, exhibitions, themed environments and interiors - that comprise the immersive world of 'Total Brand Activation'. Pico (http://www.pico.com) Pico is a global brand strategy partner for a range of Fortune 500-listed companies. A leading proponent of 'Total Brand Activation', Pico offers its clients the expertise to bring their brand experience projects from strategy and conception to execution in a fresh, focused and proven way - with a powerful effect on target audiences. Leveraging on an international network of some 2,500 talented staff in 36 major cities, Pico creates engaging, integrated brand experiences across multiple platforms - from exhibitions, events and expositions, to museums, theme parks, interiors and brand signage. Pico's strength is in its diversity, with all team members - from brand strategists to museum specialists - sharing a deep understanding of different cultures and industry practices.

Book details

Book category Books in English The arts Industrial / commercial art & design

• Full title: Exit
• Author: Pico
• Language: English
• Binding: Hardback
• Number of pages: 188
• EAN: 9789881531650
• ISBN: 9881531659
• ID: 02387140
• Publisher: Asia One
• Weight: 381 g
• Dimensions: 210 × 150 × 22 mm
• Date of publishing: 01. May 2014

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