Code: 04437550
Fashion Marketing Communications
by Gaynor Lea-Greenwood
Effective communications with consumers are especially necessary for success in a business as ephemeral and competitive as fashion. This textbook for students of fashion design, fashion marketing, and communications sets out all t ... more
- Language:
English - Binding: Paperback
- Number of pages: 216
Publisher: John Wiley and Sons Ltd, 2012
- More about this
190.99 zł
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Book synopsis
Effective communications with consumers are especially necessary for success in a business as ephemeral and competitive as fashion. This textbook for students of fashion design, fashion marketing, and communications sets out all that they need to successfully participate in the increasing number of courses with marketing communications as a component. Taking an international approach that reflects the global fashion market, this invaluable resource features many real-world case studies for practical, hands-on learning.
Book details
Book category Books in English The arts Industrial / commercial art & design Fashion & textiles: design
190.99 zł
- Full title: Fashion Marketing Communications
- Author: Gaynor Lea-Greenwood
- Language: English
- Binding: Paperback
- Number of pages: 216
- EAN: 9781405150606
- ISBN: 1405150602
- ID: 04437550
- Publisher: John Wiley and Sons Ltd
- Weight: 388 g
- Dimensions: 245 × 173 × 11 mm
- Date of publishing: 14. December 2012
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