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Book synopsis

A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined version of Kotler and Keller's fifteenth edition of Marketing Management, a comprehensive look at marketing strategy. The book's efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases. The Sixth Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text.

Book details

Book category Books in English Economics, finance, business & management Business & management Management & management techniques

• Full title: Framework for Marketing Management, A, Global Edition
• Subtitle: European Edition
• Author: Kevin Lane Keller
• Language: English
• Binding: Paperback
• Number of pages: 352
• EAN: 9781292093147
• ISBN: 9781292093147
• ID: 03030389
• Publisher: PEARSON Education Limited
• Weight: 560 g
• Dimensions: 190 × 232 × 18 mm
• Date of publishing: 06. May 2015

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