Code: 09043844
For undergraduate and MBA courses in Marketing Management and Marketing Strategy. This book focuses on key points such as how to analyze the market and competitors, how to develop strategies, and how to deliver and manage effectiv ... more
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For undergraduate and MBA courses in Marketing Management and Marketing Strategy. This book focuses on key points such as how to analyze the market and competitors, how to develop strategies, and how to deliver and manage effective marketing programs.
Book category Books in English Economics, finance, business & management Business & management Management & management techniques
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